The new brand campaign of Zee Cafe will introduce the brand to a whole new audience with its diverse line-up that includes dramas, light-hearted comedies, and romance. As the first English entertainment channel in India, the network’s lineup includes popular American series like House of Cards and The Big Bang Theory. The show is currently airing in India, where it has enjoyed a loyal following since its launch in 2000. The channel is also introducing a new concept of binge-watching, which is becoming increasingly popular.
The campaign aims to reach the youth market and showcase the diverse and unique content available on the channel. The channel has created a special video to portray the journey of an Indian girl, from childhood to adulthood, in an effort to connect with its viewers and encourage them to become better-educated by watching Zee shows. The campaign aims to reach the new generation of youth who are comfortable with English as a professional language.
The new show will introduce an eccentric NYPD homicide detective – Laura Diamond. Despite having twin sons, Laura juggles two lives. The Mysteries of Laura will debut on July 20. This new show will be available on Zee Cafe on the 20th. The network has already signed up other major brands to support the new show. Its popularity will undoubtedly increase. So, it’s clear that Zee Cafe is on the right track to expand its audience and attract more advertisers.
As the first TV network in India to offer foreign content to the Indian audience, Zee Cafe has been instrumental in shaping the genre of international content. The channel has helped shape the aspirations and preferences of viewers of international content. It has also contributed to the growth of a new ‘Glocal’ community in India, where viewers appreciate the international content offered by the network. There are many more exciting projects in the pipeline. With Zee Cafe, the future of Indian entertainment is in good hands.
The company has launched its new logo in India in March 2010. Originally branded as Zee English, the new logo features a rounded letter Z. The name is also the same as the one used for Zee English. In addition to bringing the best of the world to the Indian audience, the network also brings a fresh perspective on the genre in the form of English movies. In fact, it is now the leading English channel in the country.
The channel’s programming line-up is diverse. Shows from the US and UK will be available. Most popular US series will also be featured on Zee. It will air episodes of The Big Bang Theory and The Big Bang Hour. In addition, the network will show the season of American Idol. The network will also air episodes of Titan Games and The Middle. Its lineup includes a variety of movies.