As an SEO professional, it’s important to stay on top of the latest trends and changes in the industry so you can continue to offer innovative and affordable local SEO services. In this article, we’ll explore some of the biggest trends that are currently affecting SEO. We’ll also discuss some strategies for keeping up with the ever-changing landscape of SEO.
What’s next for SEO?
As Google and other search engines continue to update their algorithms, it’s essential for SEOs to stay on top of the latest changes and trends. The landscape of SEO is always changing, so it’s important to be adaptable and flexible in your approach, especially for small business SEO packages. Here are some of the biggest trends that are currently affecting SEO:
- Mobile-first indexing: With more people accessing the internet from mobile devices than ever before, it’s no surprise that Google is now prioritizing mobile-friendly websites in its search results. If your website isn’t optimized for mobile, you could be at a serious disadvantage.
- Voice search: As voice-activated assistants like Amazon Alexa and Google Home become more popular, it’s likely that more people will start using voice search to find information online. This could have a big impact on SEO, as traditional keyword-based optimization may not be as effective for voice searches.
- Visual search: Similarly, visual search is also on the rise. With tools like Google Images and Pinterest becoming more popular, it’s important to optimize your website for visual search. This means including high-quality images and infographics that are relevant to your content.
- Artificial intelligence: AI is starting to play a bigger role in SEO, with Google using it to power its RankBrain algorithm. AI can help you to optimize your website for long-tail keywords and to better understand the intent behind searchers’ queries.
- Local search: With more people using mobile devices to search for local businesses, it’s important to make sure your website is optimize for local SEO. This means including your location in your keywords, as well as creating content that is relevant to your city or region.
- Personalization: As search engines become more sophisticated, they are able to personalize results for each individual user. This means that the SEO strategies that work for one person may not work for another. It’s important to tailor your SEO approach to the individual needs of your target audience.
How to keep up with the latest trends
There are 2 key things you can do to make sure you’re always up-to-date with the latest SEO trends:
- Follow industry news sources: There are a number of great places to get your SEO news, including Search Engine Land, Moz, and Search Engine Journal. Add these websites to your RSS feed or bookmark them so you can easily keep up with the latest industry news.
- Attend conferences and webinars: Another great way to stay on top of the latest trends is to attend SEO conferences and webinars. These events are a great opportunity to network with other professionals and to learn about the latest developments in the industry.