Digital Marketing

Things to Consider When Designing Your Ecommerce Website for the First Time

Many people rely on the internet for a hassle-free and convenient purchase for anything under the sun. Shoes, bags, foods, clothes, kitchen utensils; you name it, the web got it. If you want to sell online, you need to build an ecommerce site. A professional ecommerce website design company can help with its design and development. Having a well-designed site is vital to ensure that you give your clients the best experience when they access it. If this is the first time you are designing your ecommerce site, here are some things to consider. 

Ensure easy navigation

Keep your ecommerce site user-friendly. It should be intuitive so users will know right away what to click to go to the page they want to see. Keep the menus on the top and the categories on the left or right side, like most sites do. Since most users are accustomed to that setup, they will be instantly familiar with yours if it has similar settings. Include search options and filters so it will be quicker to find the items they are looking for. 

Consider its responsiveness

Customers do their shopping online on different platforms like computers and mobile devices. If your site is non-responsive, the content will not show correctly on smaller screens. Those using smartphones will not be able to access the site, so you will lose these potential clients. A responsive website is conveniently accessible on all kinds of devices, thus also boosting your sales. 

Make the content easy to read

The majority of visitors do not read the content of the site word by word, especially if it’s long. They often scan the page, getting only the keywords. Make the information you put on your pages easy to read, so when users check it, they will get the message you want to communicate. Keep it short and straightforward. The same goes for the descriptions of your items. Give the most important details they can view at a glance, then provide them with a detailed description when they click on an item should they decide to get to know more about it. 

Ensure hassle-free checkout

The checkout stage is crucial because it is the final step to close the deal. If customers find it difficult to complete their order, they may end up abandoning the purchase. Avoid long forms that they need to fill, as it could cause frustration, and you could end up losing sales. Instead, offer different payment options to cater to more clients. 

Add social proof

Including reviews from previous clients on your site will build trust and credibility. Put them somewhere that visitors will easily see. It will encourage them to buy something from you since they will be more confident about their purchase because of the positive feedback they read. 

Stick with the basics

You may want to unleash your creativity and be unique and bold with your site, but it’s best to tame it down and keep it basic. Every added element will compete with your users’ attention, thus taking their focus away from the primary goal of buying your items. It doesn’t mean that you will make your site boring, but be selective on what you put and ensure it remains clean, organized, and easy to navigate.

An ecommerce website design company can help

Keep these things in mind when designing your first ecommerce site. Also, put yourself in the shoes of your target market, and think about what they want to see, to help further improve your design. You can also avail of the services of an ecommerce website design company for a professionally done website, for the best user experience.

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