If you’re even remotely interested in video marketing, you’ve probably heard all the huge, frightening statistics that marketers love to throw about.
Some of these are simply false, such as “According to Forrester Research, one minute of video is worth 1.8 million words!” (in fact, it’s not even close)
Others are inspirational but ineffective: “Consumers are 64% more inclined to purchase after seeing a video!” (Are you suggesting that everyone should put kitten videos on their product sites in order to make it rain?)
And some are just projections, striving to make the most audacious claim: “By 2022, 80% of all Internet traffic will be video!” (Only time will tell.)
Let’s face it: these enticing statistics reveal nothing novel or valuable. That’s a bit disappointing if you’re a business owner that relies on accurate data to make choices! That is why, for this week’s blog, we thought, “Wouldn’t it be fantastic to collect some practical statistics on the benefits of video that are not commonly discussed?”
As a result, we did, and we’re going to tell you all about it. Let’s go in and uncover five underutilized ways that whiteboard animation video might help you increase your marketing!
So, without any further ado, let’s get started.
Whiteboard Animation Videos: The Benefits It Offers
Reduce the bounce rate of your website
Isn’t it infuriating? Visitors arrive on your site, browse about for a moment, and then depart — 9 times out of 10 permanently!
There are several strategies to decrease your website’s bounce rate, but one of the most effective is to use a whiteboard and cartoon animation movie. According to internal research conducted by Wistia, website visitors spend an average of 2.6 times as much time on video-enabled pages as they do on non-video-enabled pages.
Indeed, one retail survey says that adding a video to your product page can increase conversions by up to 30%. Not bad at all!
How to use it:
Even if you do not own an ecommerce business, you may profit from increased conversion rates by including whiteboard videos on your website. According to Unbounce, you should expect a 20% increase!
To maximize this benefit, follow these two steps:
Add whiteboard and cartoon animation films to your most popular landing pages and conduct an A/B test to determine whether they get the desired results.
Test including a video about your product or service on your homepage. You should anticipate a noticeable increase in time spent on the website.
Appeal mobile users
We’re guessing you weren’t expecting that, were you? That iPhone generation, perpetually preoccupied and hooked to their smartphones, oblivious to everything except video, as it turns out!
According to Visible Measures research, mobile consumers routinely outperform desktop users in video engagement. Individuals using desktop or laptop computers can hardly make it through one minute of video without yawning and browsing the web.
However, iPhone users view an average of 2.4 minutes of video. Android users are even more engaged, devoting three minutes to watching a video. And iPad users come out on top with an astounding 5 minutes – remarkable, that is, in our easily distracted digital world!
How to use it:
Because mobile viewers are already quite involved in video, no more effort is required. The most important step you can take is to make the watching experience as fluid and distraction-free as possible.
To begin, make your website mobile-friendly — this typically entails creating a separate mobile-only version (“responsive” is insufficient). Additionally, verify that your videos load properly and smoothly.
Finally, consider how and where your material will be seen, and assist viewers by including subtitles and ensuring that the videos are hard to misunderstand even when played without sound.
Increases email engagement
Email is likely to remain your most effective marketing method. Thus, even a modest rise in one of your important indicators might result in a significant increase in sales or other conversions such as social shares, comments, or anything else you track to evaluate your marketing effectiveness.
You can use video content, whether animated or not, to significantly enhance the open and click-through rates on any email you send.
How to use it:
For whatever reason, video is still uncommon in email marketing — perhaps due to the perceived difficulties of embedding a video into an email (which is super-easy).
Therefore, if you want to use this value for your business, simply follow these steps:
- Mention the term “video” in the subject line to increase your open rate by 7%. (on average)
- Encourage visitors to click on your website or a third-party platform to see the video (YouTube, Vimeo, etc.)
- Include a thumbnail of your video in the email and a link to the full-length video. Use a thumbnail from midway through the movie to give your followers a hint of what’s going on!
Curbs audience weaknesses
We’ve previously highlighted how video content may help increase email open and click-through rates. However, it improves!
If you have an email list (which you should), each email you send will likely generate a significant number of unsubscribes. That is entirely natural. However, this does not make it any less distressing — especially if your list growth is less than desired!
According to research conducted by Eloqua (as stated on Marketing Cloud), using videos in your email decreases churn by 75%. That is an absurd figure (in a good way). If you want to address your shockingly high amount of unsubscribes, this may be one of the simplest ways.
How to use it:
Between this and advantage #3, there are no justifications for not using video in your email marketing. The entrance hurdle has never been lower – the technology is available, internet connections are fast enough, and enormous potential profits.
Stays in your audience’s memory for a long time
Marketing is all about making your customers remember your brand and product or service. When presented with an offer for the first time, people are rarely motivated to purchase. Moreover, the more people remember about your brand from their initial encounter, the more inclined to seek out additional information about it.
And video is the only medium that has the power to stick in mind. It much exceeds every other media, be it word, visual, or otherwise. According to the last 30 days, 80% of viewers could recall a video ad they had seen in the Online Publishers Association.
How to use it:
A whiteboard animated video is the ideal medium for creating the most memorable content. With its combination of clear pictures, concise storytelling, and (sometimes) appealing music, it reaches your consumers on a deeper level.
The information you want them to retain, for example:
- It’s your unique selling point that no one else has.
- It is your enticing assurance that entices individuals to take action.
- Share your organization’s long history of success.
- Nobody other has access to your cutting-edge technologies.
- Your grand, audacious vow to make a positive difference in their lives.
In short, the message you select to send will linger in their minds for weeks. Take advantage of this by making a great first impression with your whiteboard animation video!
To recapitulate, whiteboard animated videos are beneficial for making sales and a significant marketing asset that you can use on various platforms to increase your brand awareness and boost your conversion rate.
If you’re thinking of getting such as asset for your company, that’s great. But here’s a question, if you don’t have an animated video production team, who will make an animated whiteboard video for you?
Well, of course, you can hire any video animation agency for this project. If you’re looking for an animation video production company, in that case, we suggest you consider BuzzFlick, one of the top Montreal animation studios offering plenty of video animation and production services.
We offer services including 2D animated explainer video, logo animation, video ads, corporate videos, animated demo videos, custom whiteboard animation production service, to name a few.
Now that we have reached the end, we hope this blog will be of great help to you.